I’m not really sure where to start here. The first post is always the most difficult! Allow me to introduce myself. I’m Chris Benjamin. Born and raised in the garden state, right on the Jersey Shore. I am not Italian and I don’t have an accent. I have also never scheduled my day around gym, tanning and laundry (GTL shoutout). I followed the love of my life to Texas (where she is from) in 2011 and landed a job with the Dallas Cowboys. They needed me in their merchandising building to help out with web stuff. How cool is that? I started as a content specialist, which in the real world I think was more of a content manager. I got hired for my experience working at All Hands Fire Equipment, another eCommerce website.
I have definitely worked my way up here at the Cowboys in the last 4 years. A lot of what I do now involves research and implementation of best practice improvements and ANYTHING that will improve user experience and increase revenue. My Official title is UX Developer. It’s pretty legit. If I wasn’t me and I was reading this right now I would probably be jealous. In case anybody was wondering, myself being from NJ and all… I was not raised a Cowboys fan. In all honesty, I was never a huge football fan, but I always cheered on the Giants. Times have certainly changed! Now I have a closet full of Cowboys gear and I have never been prouder. My friends back home love to pick on me. Anyway, that’s mostly it about me. I am happily married with 3 fur balls (1 dog and 2 cats). We recently purchased our first house! It’s only been a few months but we couldn’t be happier. Well, except for cutting the lawn in the middle of a Texas summer… that sucks.
So, you might be wondering why I named my site “Don’t Make Me Think”… If not, maybe now you are? It’s inspired by a book by Steve Krug and it’s all about user experience. I just read it and I learned that a lot of my friends in the tech world have also read it. I want to say it blew my mind, but it goes over a lot of what I already knew or assumed. However, I need to give Steve some credit. It is a relief to know that I am not the only one out there with the same views! If you’re interested, pick up a copy on Amazon here.
That’s not even close to being all that’s on my mind here for this first post, but I don’t want to bore y’all with too much about me. I’ll post more about some of my experience in UX, working for the Dallas Cowboys, and life in general!